Nicole Scherer

Activation, Branded Content, Event, Experiential, Installation, Projection, Showcase

Premier Finance Alliance [USA] x AV1

PFA x AV1: Travel Corner


Client: AV1 / All Things, All Creatures: Premier Finance Alliance of the United States [PFA]
Creative Director: Nicole Scherer
Lead Creative Animation & Motion: Dileepa Solangaarachchi
Creative Direction and Motion Design Support: Kai Raisbeck, Sally Commins, Paul Pekarian.

In November 2025, we were honoured to host and immerse 200 members of
the PFA [Premier Finance Alliance of the United States of America], with Australian hospitality
and creativity. Boasting immaculate views of the Sydney Harbour Bridge, the Sydney Opera House
and Sydney Harbour from Luna Park, telling the story of ‘Be A Kid Again’. It offered an accessible piece of luxury
for everyone. The immersive art experience masterpiece underwent a multi-million dollar remediation including
an innovative dining and events experience.

Four destinations full-filled the commitment of the company to its employees, including
the Four Seasons, Town Hall, Taronga Zoo, Watersedge, Luna Park, Carriageworks,
with its final destination Bali on a private charter flight.

We told the story in a memorable way for our guests and their journey
in Australia celebrating culture and art.



Be A Kid Again. Hype Reel.

 


Rags to Riches. Proof of Concept.

 


Travel Corner. Case Study.