With over 20 years of experience in the creative industry, Nicole Scherer is a visionary, creative director, and producer who delivers unique, innovative and memorable experiences for global brands (B2C and B2B) to engage audiences. She combines her passion for big ideas and beautifully crafted design with world-leading interactive technology, always putting the story first.
She created brand awareness from concept, strategy to production for the Australian Open event site design, sponsor and premium experiences including Penfolds, Piper Heidsieck, Squealing Pig, and The O. She also created experiences and activations for Universal Music, Mastercard, Tesla, BMW, Porsche, General Electric, Coca-Cola, Disney, Google, IWC Schaffhausen and Renault collaborating with various agencies on global events in APAC, China and Europe including Goodwood – the Festival of Speed, Mardi Gras, Vienna Film Festival, Melbourne Music Week and more.
As a Head of Creative, Nicole’s experiences range from leading and building teams of 25 creatives working in fast-paced environments with global partners in different time zones & cultures, who reimagine and transform the way brands connect with their customers. She loves to see people thrive and become the person they want to be; being who they are.
She oversees and creates strategies, concepts, designs, and handles productions of experiential marketing campaigns, installations and exhibitions in traditional and digital media, pushing the boundaries of what’s possible. She has worked with some of the biggest national and international brands, creating brand awareness and engagement from strategy to execution.
Nicole is also the founder and creative director of Artgeist, a platform that brings progressive artists and thinkers together to explore the intersection of modern art and modern ideas.
Some of her major achievements range from creative directing a feature film, curating and designing a multi-sensory art experience with 70+ First Nation artists, a multi-media art event and music festival in Athens, a music pop-up event with Universal Music around Australia, to creating, curating and producing a street art exhibition called ACE 2021 featuring 25 world-known Melbourne artists.