This year Merchantwise shared their luck! Rather than sending out Christmas cards,
Merchantwise donated on client’s behalf to worthy charities. By picking a parcel from a Wish Box,
clients got a donation which could range from $3.50 (the cost of a card and postage) up to $100!
They then could choose which charity they would like to give the money to.
Clients would put on their red hat & beard, because they were Santa to those less fortunate.
In order to emphasis this spirit within the design, we created hand-drawn illustrations
and coloured them in and used real children drawings in our animated case study.