In the lead up to Christmas, Lufthansa created an online game
for their travel experts to win and gain valuable insights.
In addition Miles & More developed a simple mobile app The Xmas Shaker – Shake it or Take it (DDP Awards: 1xGold, 2xSilver, 3x Bronze) comprising all awards and opportunities that participants have to earn miles.
A promotion, where customers could win one of 169,000 gifts from the world of Miles & More
and its partners every day, just by shaking their mobile device.
Microsite/Online Game. Lufthansa Experts.