Nicole Scherer (Creative Director), Ciara Petherick (Production).
Client: Jack Morton Australia / Kmart Australia.
We took the Kmart family back in time to the 80s, when MTV was launched,
and music videos boomed. It was the golden age of “teen flicks” and arcade games
which held widespread popularity in mainstream culture.
Starting in a mall setting for the Business Update and K Awards,
moving into an 80s diner experience, and finished by a ‘Neon Arcade’ blockbuster party
to dance the night away under electric light and disco balls.