Seagull identifies the gap in the Greek transportation market,
and is incorporated to offer all freight forwarding services and on top of it.
They’re the leader in the entertainment business in Greece.
Celebrating 30-years of Seagull, we used the four elements on their journey
to success, which are distinctive and important touchpoints.
The four elements are: Earth, Air, Fire, and Water;
Earth = Instinct, Air = Dreamer, Fire = Surprises, and Water = Compassion.
These four elements were believed to be essential to life.
At the event, we also announce Grouper Entertainment.
Entertainment is constantly experimenting with new ways of storytelling
and immersion, which could lead to more interactive and innovative experiences.
‘Above Us Only The Sky’ is the limit, and with unlimited experiences,
we will focus on foreword-thinking innovations and technologies.
Seagull x Grouper Entertainment. Logo Reveal.
Velodrome Athina. Outdoor Space.
The Four Elements. Immersive Installation.
Inspired by the industrial materials and the Seagull brand, we merged transportation and entertainment.
Before the main entrance, guests walk through installations representing the four elements.
We display dynamic, immersive projections and screens that are featuring Earth, Air, Fire, and Water.
Guests can interact and become part of the four elements by entering or walk through the installations.
The Four Elements. Entrance & Registration.
The Four Elements. Cocktails & Canapés.
After the registration, guest can indulge cocktails & canapés in an immersive art exhibition,
showcasing the four elements. Three transparent boxes with metal frames represent Earth, Air and Fire.
We use sound + light design effects to enhance the experience.
Representing Earth, we project nature content accompanying a creative dance choreography
inspired by the mother nature. The dancing blossom infuses a positive vibes to the viewer.
Air contains a cloud installation which symbolises the human mind,
and provides a flow of encouragement to viewers to go on a brave journey.
For Fire, we have an electric violin performance that wakes up every emotion within.
The window decals represent Water.
Velodrome Athina. Indoor Space.
Clouds are liquid water. Its gas, called water vapour, is invisible, lighter than air and floats up like a balloon.
Nicole Scherer (Head of Creative),
Stella Pantelia & Athina Pavlou Benazi (Art Direction), Adam Phillips (3D Renders),
Renata Tzanetopoulou (Visuals), Konstantinos Diamantopoulos (Motion Graphics),
Dora Lourida (Client Service Director).
© 2023.