Over 1m+ fans experience all the Australian Open has to offer – exceptional tennis,
amazing atmosphere and a new look Grand Slam Oval showcasing the world’s best food,
entertainment and retail. Fans respond to the changes, with a record attendance,
and the highest overall fan satisfaction on record.
The Lounge. Utopia.
Using bold, expressive colour and colourful floral wallpaper, and an electric neon sign at the entrance. Bold colours, golden accents, playful yet sophisticated creative combined with quirky styling made this immersive space extraordinary.
Credits: Nicole Scherer (Creative Director), Natalie Vincini (Creative Producer),
Amy McPherson (Art Director/Designer), Craig Holes (Senior 3D Renderer).
Piper-Heidseck Dressing Room. X-rated.
Inspired by the brand, we created a playful but sophisticated space featuring large-format B&W brand imagery. Hot neons, eclectic textures, bold stripes and soft metallics created an extraordinary immersive space combined with a unique Piper custom-made bar. This high-end space is the most premium and desired at the AO.
Credits: Nicole Scherer (Creative Director/Art Director), Craig Holes (Senior 3D Renderer).
© 2021. Concept only.
Piper-Heidseck Dressing Room. Unveiled.
Inspired by the brand, we created a playful but sophisticated space featuring large-format B&W brand imagery. Hot neons, eclectic textures, bold stripes and soft metallics created an extraordinary immersive space combined with a unique Piper custom-made bar. This high-end space is the most premium and desired at the AO.
Credits: Nicole Scherer (Creative Director/Art Director), Natalie Vincini (Creative Producer).
O Suite. An Australian Summer.
Bold, expressive colours welcomed guests at the entrance arches, using electric blues, burnt orange, rich purples,
and hot pinks. Metallic gold accents and lush, abundant native florals immersed guests in the world of
Australia’s beautiful and unique nature.
Credits: Nicole Scherer (Creative Director), Natalie Vincini (Creative Producer/Art Director), Craig Holes (Senior 3D Renderer).
Penfolds Conservatory. Modern Elegance.
The Penfolds Conservatory was designed to be extraordinary and prestige. The aim was to indulge, sophisticate, and create a theatre to not to be forgotten. Palettes of pink, emerald, cream, gold, velvet furniture and in particular the brand’s signature red were used to enhance and bring the immersive space to life. Exceptional food and wine pairings were served, combined with immaculate hospitality – nothing but the best from Penfolds.
Credits: Nicole Scherer (Creative Director), Natalie Vincini (Creative Producer/Art Director), Craig Holes (Senior 3D Renderer).
AO Provedore. Victoria, the Finest.
Credits: Nicole Scherer (Creative Director/Art Director), Craig Holes (Senior 3D Renderer).
© 2021. Concept only.
Piper Champagne Bar. Sunset Sip.
Credits: Nicole Scherer (Creative Director), Natalie Vincini (Creative Producer/Art Director), Craig Holes (Senior 3D Renderer).
© 2021. Concept only.